Nobody cares about your Amazon FBA products because you don't care about why they buy. Here's a simple fix.

Nobody cares about your Amazon FBA products because you don't care about why they buy.  Here's a simple fix.
Photo by Towfiqu barbhuiya / Unsplash

😳Unless your retirement plan is to be a short order cook until you collapse, you need to get moving on understanding why people buy the things they do, and what impacts their choices.  In other words, psychology.

The sad truth is most people don't know how or where to start, and you sure as hell aren't going to see it in your other Amazon groups.

👉Taking notes from these 12 TED Talks will teach you more about buyer psychology than almost all of your precious Amazon FBA groups.

1. Seth Godin: How to Get Your Ideas to Spread

What you'll learn:

  • Bizarre ideas are most successful than boring ones
  • How to be extraordinary in an ordinary world
  • The psychology of capturing attention

2. Derek Sivers: How to Start a Movement

What you'll learn:

  • The psychology of movements
  • The crucial elements of inciting action
  • How to create a movement people want to join

3. Carol Dweck: The Power of Believing That You Can Improve

What you'll learn:

  • Science of a "Growth Mindset"
  • Go from a "fixed" to a "growth" mindset
  • Case studies of extraordinary accomplishments

Barry Schwartz: The Paradox of Choice

What you'll learn:

  • Happiness equals lower expectations
  • Rational and calculated decision-making
  • Being satisfied with less than perfect outcomes.

Rory Sutherland: Life Lessons From an Ad Man

What you'll learn:

  • Psychology behind advertising
  • Science of persuasion vs. compulsion
  • Successful advertising changes perception

Dan Ariely: What Makes Us Feel Good About Our Work?

What you'll learn:

  • Science of feeling appreciated
  • Why you need to strive for progress
  • Two experiments that illustrate meaningful work

Simon Sinek: How Great Leaders Inspire Action

What you'll learn:

  • • How to create a business that inspires
  • • How to bring people to your cause
  • • The "why" behind business

Philip Zimbardo: The Psychology of Time

What you'll learn:

  • • Mischel's Marshmellow Experiment
  • • The psychology behind delayed gratification
  • • "Time perspective" and its implications on growth & success

Daniel Goleman: Why Aren’t We More Compassionate?

What you'll learn:

  • • The need for compassion in business
  • • Emotional intelligence & its impact on business
  • • The Princeton experiment on emotional intelligence

Mihaly Csikszentmihalyi: Flow, the Secret to Happiness

What you'll learn:

  • • Psychology of flow & creativity
  • • How to integrate flow into our day-to-day
  • • The roots of happiness and a meaningful life

Manoush Zomorodi: How Boredom Can Lead to Your Most Brilliant Ideas

What you'll learn:

  • • How boredom leads to creativity
  • • How to be creative in your marketing
  • • Intersection of neurology & psychology

Nadja Yousif: Why You Should Treat the Tech You Use at Work Like a Colleague

What you'll learn:

  • • Leveraging tech for marketing
  • • Showing humanity towards tech
  • • Boston Consulting tech management

And that's it! If I missed something, tell me in the group.👇

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